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Nadia Gamal El Din
Co-Founder and CEO of Rahet Bally
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2020 Top10 Finalist
Nadia Gamal El Din
Co-Founder and CEO of Rahet Bally
2022 3rd PRIZE WINNER
I graduated from the American University in Cairo with highest honors & worked at P&G the age of 22. When I became a mother at the age of 24, I realized there was a huge market gap when it comes to supporting new moms, there wasn't any comprehensive, tailored support system for new moms in Egypt. This was the discontinuous shift moment when I realized change was needed, this is when Rahet Bally (which translates to “peace of mind” in Arabic) was born in August 2015, not long after my son.
Links to professional/social website:
RAHET BALLY
Rahet Bally is an all-inclusive support platform for moms and is considered a multi-sided platform as we offer both B2C services to moms and B2B services to SMEs & Corporates. We connect new moms to relevant, value-adding businesses of all sizes targeting moms and/or children. Since moms are the key decision makers, businesses come to us to market their relevant products/services to our community.

B2C Target Market: Mothers living in Egypt
Age Group: 20-49 years old
Income Level: A, B, C

B2B Target Market: SMEs & Corporates offering value-added services to mothers & children in our B2C segment with income levels A, B, C.
Mission and Core Value
  • Respect
  • Integrity
  • Agility
  • Transparency
  • Team Work
  • Empathy
  • Unconditional Giving
Website


* The above information is provided by the applicant.



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