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Nadia Gamal El Din
Co-Founder and CEO of Rahet Bally
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2020 Top10 Finalist
Nadia Gamal El Din
Co-Founder and CEO of Rahet Bally
I graduated from the American University in Cairo with highest honors & worked at P&G the age of 22. When I became a mother at the age of 24, I realized there was a huge market gap when it comes to supporting new moms, there wasn't any comprehensive, tailored support system for new moms in Egypt. This was the discontinuous shift moment when I realized change was needed, this is when Rahet Bally (which translates to “peace of mind” in Arabic) was born in August 2015, not long after my son.
Rahet Bally is an all-inclusive support platform for moms and is considered a multi-sided platform as we offer both B2C services to moms and B2B services to SMEs & Corporates. We connect new moms to relevant, value-adding businesses of all sizes targeting moms and/or children. Since moms are the key decision makers, businesses come to us to market their relevant products/services to our community.

B2C Target Market: Mothers living in Egypt
Age Group: 20-49 years old
Income Level: A, B, C

B2B Target Market: SMEs & Corporates offering value-added services to mothers & children in our B2C segment with income levels A, B, C.
Mission and Core Value
  • Respect
  • Integrity
  • Agility
  • Transparency
  • Team Work
  • Empathy
  • Unconditional Giving

* The above information is provided by the applicant.