Firsthand experience of the lack of support for mothers ignited a passion in Nadia Gamal El Din to start a support community across North Africa. After giving birth in 2015, she founded Rahet Bally (“peace of mind” in Arabic), an all-inclusive platform that addresses the multifaceted challenges mothers face at various stages of motherhood.

Nadia started with a Facebook page that included doctors and experts who gave advice. After just a month, her following had grown to 20,000. Offering both B2B and B2C services, Rahet Bally provides online femtech services and on-the-ground facilities that help with finance, physical health, social support, and emotional well-being.