Stories of his aunt’s difficulties caused by erratic palm oil supply sparked the concern of economic analyst Mahmud Johnson. In rural Liberia, smallholders can tap into varieties of oil palms growing wild. But labor-intensive, barehand extraction and marginalization from global supply chains constrict farmer livelihoods. Mahmud’s J-Palm, a range of affordable, organic palm oil-based skin and hair care, elevates its prospects. New processing reduces labor from eight hours to 30 minutes, and organic certification has opened up international markets, doubling incomes. J-Palm’s clean energy solutions minimize deforestation, contribute to the circular economy, and use blockchain technology to enable global customers to trace the ethical origins of each product.