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2020 Top10 Finalist
Welcome to the 2021 ABH Application

ABH finalists receive invaluable training and mentorship, and the opportunity to network with the ABH’s growing community of talented and inspiring minds. ABH Finalists will pitch their business to a global panel of legendary judges to win a share of the $1.5 million (USD) award.

We’re excited you have decided to apply for the ABH prize competition. To maximize your chances of success, we encourage you to read our guidelines carefully before you begin.

Our application is made up of six sections:
1
Eligibility Check: where you can confirm that you meet all our criteria.
2
Reference: an opportunity for a mentor, colleague or partner to tell us more about you and why you’re a good fit for the ABH prize.
3
Founder Profile: questions about personal information, your motivations and achievements
4
Business Profile: background questions about your business
5
Business Deep Dive: questions about the problem your business is trying to solve, the solution, its competitiveness, market traction, your business model and future plans.
6
Video Introductions: your opportunity to introduce yourself, your team and a customer.
Before you begin, we have some guidelines to help with your application.
1
The application will take 2-3 hours to complete. But don’t worry, you can save and continue at any time before the deadline: June 7th 2021, 23:59 GMT.
2
You can skip questions and explore the application. But remember, you will need to answer all mandatory questions (marked by an asterix*) to submit the application. Please note that incomplete applications will not be considered.
3
You can download the application form and fill in the answers offline. Remember to copy, paste and submit your answers before the deadline.
4
You will need to upload two key documents to successfully complete your application. Please have scanned /digital versions with you to upload.
  1. One form of Government-issued ID - (international passport, driver’s license, Residency or Citizen’s Card, Voters Card, Tax ID) AND
  2. Business license/registration certificate
5
We've provided some tips, examples and explanations to various questions throughout the application. Please refer to the icon, tips and example tabs throughout the application to guide you.
Do's
1
Check that you are eligible to apply! ABH has strict eligibility criteria. Only applicants who meet the ABH criteria will have their application reviewed.
2
Be honest. If you are shortlisted to become a finalist, you will have to undergo rigorous due diligence by our partner: PricewaterhouseCoopers (PwC).
3
Demonstrate your answers. Where relevant provide examples and details that will allow judges to thoroughly assess your application.
4
Answer all required questions. Required questions will be indicated with an asterix (*). Please note that incomplete applications will not be considered.
5
Please keep your answers short and clear. Inspire us with your business but do so within the word limits.
6
Ensure the audio of your video introductions is clear.Play it to a friend and ensure they can clearly hear the audio.
7
Check that your referral has submitted their testimonial. Follow up with your referral and remind them to submit their testimonial by the deadline - June 7th 2021 23:59 GMT
8
Record your videos early and submit your application on time. The most successful applicants submit ahead of the deadline and with enough time to have peers/mentors review their application. Quality matters and that takes time.
9
Get support, if you’re stuck. Visit our LiveChat for real-time support, or email us at info@africabusinessheroes.org if you’re stuck or if you have any questions.
Don'ts
1
Do not disclose commercial or security sensitive information.
2
Do not miss the deadline!! All applications must be submitted by June 7th 2021 23:59:59 GMT.
3
Do not overly elaborate/complicate your answers.
Sample Application Videos
As part of your application, you will need to submit 3 videos: a self introduction, an employee introduction and a customer testimonial. Please watch the sample videos below to guide you.
1
Self & Business Introduction
Tip: imagine you are being interviewed by a journalist. What would you want the audience to know about you and your business.


2
Team/Employee Introduction
Tip: we want to know who else helps to make the magic happen at your company and why they work for/with you.


3
Customer Testimonial
Tip: we want to understand who your average customer is and why they purchase your product/service.
You can also watch this video, for more tips on how to record your video.
BEST OF LUCK
“FORTUNE FAVORS THE BOLD” – FRED SWANIKER, ABH SEMI-FINALE JUDGE
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