In most African countries, more than 90% of retail transactions occur through traditional channels and in cash. Small businesses often close shop to procure stock and lose sales. To address this, computer science graduate Tesh Mbaabu co-founded MarketForce in 2018, intending to change this for merchants by building digital commerce tools such as RejaReja (retail in Swahili). RejaReja is a B2B commerce super app that empowers neighborhood merchants to source, order, and pay for inventory, access financing, and earn more by reselling financial services in their communities.