Ketshephaone Jacob is lighting up Africa with the first locally manufactured LED lighting range, including a bulb that shines for three hours without electricity. Sales in more than 350 stores throughout Botswana and annual revenue growth of 50% boosted The Bulb World’s expansion plans. These started in 2022 with support to supply 194 hardware stores in South Africa worth more than $1 million. The media graduate is not limiting his impact to retail. A strong commitment to youth and education drives his vision to provide lighting to community boarding schools. The factory is located in Selibe-Phikwe to help counter its high unemployment rate.